Quote

Phil Cooke, owner of Cooke Pictures, as quoted on his blog (June 9, 2009)
“I’m shocked at the number of people that just keep doing the same thing year after year as if the direction of the ministry, audience numbers, response, income – whatever, will magically change. But getting from point A to point B doesn’t happen by accident. It happens through a well thought out plan.
“And by the way – when it comes to churches - changing graphics, cool music, lighting effects, or dumping the choir robes isn’t a strategy. That’s just re-arranging deck chairs on the Titanic. You need a fundamental re-think of what story your church or ministry is trying to tell, what that means to your audience, how to connect with that audience, and why it’s absolutely urgent they respond right now.”